Creative by Nature.
Strategic by Design.
Gator by Pride.

Award-winning marketing that elevates brands, inspires action, and strengthens community roots.

Let’s Talk Strategy

Creative by Nature.
Strategic by Design.
Gator by Pride.

Award-winning marketing that elevates brands, inspires action, and strengthens community roots.

Let’s Talk Strategy

Creative by Nature.
Strategic by Design.
Gator by Pride.

Award-winning marketing that elevates brands, inspires action, and strengthens community roots.

Let’s Talk Strategy

FEATURED WORK

Creative That Connects.

From regional campaigns to community-rooted brands, every project is a partnership — fueled by creativity and delivered with purpose. Here’s a look at our most recent work.

QUALITY PLUMBING

QUALITY PLUMBING

QUALITY PLUMBING

Chris Doering Mortgage

Chris Doering Mortgage

Chris Doering Mortgage

Gainesville Harley-Davidson

Gainesville Harley-Davidson

Gainesville Harley-Davidson

Additional Clients

Additional Clients

Additional Clients

Who We've Worked With (and Loved Every Minute)

Over the years, we’ve partnered with amazing clients—each one bringing something special to the table. Here are just a few of the brands we’ve helped shine.

Blending innovation with purpose, we create results‑driven marketing that builds brands, wins awards, and makes a difference where it matters most.

About us

Your Brand,
Our Passion.

The JAG Agency, Inc. is a Gainesville-based, full-service marketing and communications agency delivering results through creative strategy, innovative execution, and heart. Since 2011, we’ve helped companies grow their brands, build their voice, and make an impact — not just in their industries, but in their communities.

Led by founder and president Tricia Garzon, we combine nearly three decades of marketing expertise with a relentless commitment to excellence, integrity, and meaningful storytelling. Whether you're a startup, nonprofit, or established enterprise, we bring your vision to life through customized marketing strategies that move the needle.

Photo of Main Street Gainesville, with the Hippodrome in the distance

Tricia Garzon

Tricia Garzon is the founder and driving force behind The JAG Agency. With over 28 years of experience in marketing, branding, and campaign strategy, she leads the agency with a passion for creative excellence and community impact. Under her leadership, JAG has earned multiple Telly and ADDY Awards and become a trusted partner for purpose-driven marketing throughout North Central Florida.

Tricia is a Gainesville native, lifelong Gator, and proud University of Florida alum. She met her husband—also a UF alum—right here in Gainesville, where they raised two children who recently graduated from UF as well, forming a true Gator family legacy.

Photo of Tricia Garzon smiling, sitting on a chair looking at the camera

What we offer

Our Services

Marketing Strategy & Campaign Development

We design strategic, results-driven marketing campaigns that align with your goals and amplify your brand’s message.

Brand Identity & Image Design

From logos to visual systems, we craft compelling brand identities that capture your story and stand out in the market.

Creative Asset Development

We produce high-quality creative assets—digital, print, and video—that bring your brand to life across every touchpoint.

Website Design & Optimization

We build beautifully designed, user-friendly websites that elevate your online presence and drive measurable engagement.

Media Planning & Execution

We create and execute targeted media strategies that maximize your reach across platforms, screens, and channels.

Public Relations & Media Outreach

We connect your brand with the right audiences through strategic storytelling, press engagement, and media coverage.

Cause Marketing & Community Partnerships

We specialize in purpose-driven campaigns that raise awareness, inspire action, and strengthen community connections.

Event Marketing & Sponsorship Activation

We plan and promote events that create meaningful experiences, boost brand visibility, and drive audience participation.

Promotional Item Sourcing & Design

We design and source custom-branded merchandise that leaves a lasting impression and reinforces your brand identity.

Marketing Strategy & Campaign Development

We design strategic, results-driven marketing campaigns that align with your goals and amplify your brand’s message.

Brand Identity & Image Design

From logos to visual systems, we craft compelling brand identities that capture your story and stand out in the market.

Creative Asset Development

We produce high-quality creative assets—digital, print, and video—that bring your brand to life across every touchpoint.

Website Design & Optimization

We build beautifully designed, user-friendly websites that elevate your online presence and drive measurable engagement.

Media Planning & Execution

We create and execute targeted media strategies that maximize your reach across platforms, screens, and channels.

Public Relations & Media Outreach

We connect your brand with the right audiences through strategic storytelling, press engagement, and media coverage.

Cause Marketing & Community Partnerships

We specialize in purpose-driven campaigns that raise awareness, inspire action, and strengthen community connections.

Event Marketing & Sponsorship Activation

We plan and promote events that create meaningful experiences, boost brand visibility, and drive audience participation.

Promotional Item Sourcing & Design

We design and source custom-branded merchandise that leaves a lasting impression and reinforces your brand identity.

Marketing Strategy & Campaign Development

We design strategic, results-driven marketing campaigns that align with your goals and amplify your brand’s message.

Brand Identity & Image Design

From logos to visual systems, we craft compelling brand identities that capture your story and stand out in the market.

Creative Asset Development

We produce high-quality creative assets—digital, print, and video—that bring your brand to life across every touchpoint.

Website Design & Optimization

We build beautifully designed, user-friendly websites that elevate your online presence and drive measurable engagement.

Media Planning & Execution

We create and execute targeted media strategies that maximize your reach across platforms, screens, and channels.

Public Relations & Media Outreach

We connect your brand with the right audiences through strategic storytelling, press engagement, and media coverage.

Cause Marketing & Community Partnerships

We specialize in purpose-driven campaigns that raise awareness, inspire action, and strengthen community connections.

Event Marketing & Sponsorship Activation

We plan and promote events that create meaningful experiences, boost brand visibility, and drive audience participation.

Promotional Item Sourcing & Design

We design and source custom-branded merchandise that leaves a lasting impression and reinforces your brand identity.

OUR

AWARDS

WAR

Creativity That Wins.

At The JAG Agency creativity isn't just a skill—it's a standard. We pride ourselves on crafting award-winning campaigns that deliver results. Our work has been consistently recognized for excellence, innovation, and impact by some of the most prestigious organizations in the industry.

Notable Honors

3x

Telly Awards Winner

10x

ADDY Awards Winner

Cause Marketing

Marketing That Matters.

At The JAG Agency, we believe marketing is most powerful when it serves a purpose. That’s why we specialize in cause marketing—developing strategic campaigns that raise awareness, inspire action, and support community and nonprofit goals.

Key Highlights:

Steve Spurrier Awards

Ace for Pace Campaign

Man Cave Health Annual Tailgate and Testing Event